THE MOST COMMON MISTAKES MADE IN BOOTH GRAPHICS

What should the graphics of the stands look like?

One of the most relevant elements in a booth is the graphics. It is the icing on the stand. If it is well thought out it can make us attract our target audience, as well as compensate for the low budget of a modest booth, but if we make the most common mistakes it can ruin a well designed and well built booth.

For me, the biggest mistake that is made with graphics in the booths is overkill. There is a tendency to overfill the booth space with text and images, which causes the opposite effect to the desired one: the visitor is not aware of anything due to the visual saturation to which he/she is subjected.
A trade fair is in itself a huge visual binge, with messages, images, texts, logos, shapes and colors everywhere. It is difficult for the visitor to fix the attention in front of so much information. What really captures the visitor’s attention is a clean and pleasant space where their eyes can rest.

We want to give the visitor as much information as possible, to know everything we do, to know the characteristics of our products, to see how we work, where we are, who we are… but that is a mistake, nobody is going to stop to read all that information. The graphic should be a headline, not the complete news, it should communicate with text or images what we do and what is our main advantage or difference over the competition, so that it is clear in a quick way. If our product or service is of interest to the visitor then they will stop at our booth and it will be the booth staff who will be in charge of providing the specific information of interest to each specific visitor.

Other errors that are made with the graph are:
Set text size too small
Putting the text on a background or image that makes it difficult to read.
Using low resolution images
Placing text or images too low, below the line of vision
Lack of illumination