B-TRAVEL
Barcelona, Catalonia
From March 15 to 17, we are at the largest trade fair event in Spain aimed at the end traveler public focused on both B2B and B2C. Here you will find the main travel agencies, hotels, cruise operators, transportation companies and tourist service companies. From Intermedio Montajes, we have been in charge of the construction and design of the stand of La Rioja.
This year, La Rioja awakens all the senses with a pavilion designed by our designer, Domingo García. This space is not only presented as something static, but as a blank canvas that comes to life with each visit. Imagine a space where culture and wine are uniquely intertwined. This stand is a living experience, where art meets wine. Wine becomes the common thread, the language that communicates all the values of this land rich in wine tourism, gastronomic, natural, heritage, cultural and artistic resources. Each drop of wine is an authentic connection between human beings and their environment, an invitation to discover a museum of sensations. This is not just a pavilion, it is a sensory journey. Explore, test, discover. La Rioja in B-Travel awaits you with open arms to take you on a unique journey of culture, flavor and authenticity.
The celebration of B-Travel, Fira de Barcelona’s tourism show, will kick off this year’s tourism campaign from March 15 to 17, starting with the Easter vacations. Palace 8 of the Montjuïc exhibition center will once again feature a wide representation of the best national and international destinations, allowing visitors to start preparing their next trip with the best tourist offers and experiences.
Organized by Fira de Barcelona, B-Travel will once again count on the participation of almost all the Spanish Autonomous Communities, both through their official bodies and the participation of various provincial tourism boards. Visitors will be able to learn about the cultural, natural and gastronomic offerings of Aragon, Andalusia, Asturias, the Balearic Islands, the Canary Islands, Cantabria, Castile-La Mancha, Castile and Leon, Valencia, Galicia, Extremadura, Navarre, Madrid and the province of Bizkaia. novelty of this year’s edition.
