BEST BOOTH 2025 AWARD

Innovation and design: the Euskadi stand at Fitur

At Intermedio Montajes we have taken on the challenge of designing, building and executing the Euskadi stand at Fitur 2025, a 900 square meter space that reflects the essence of the Basque Country: tradition and modernity in perfect harmony. Inspired by the txalaparta, this innovative stand incorporates large screens that replace the traditional printed images, offering an immersive tour of the Grand Tour Euskadi Basque Country.

With eight stages highlighting ecotourism, cycle tourism, industrial, family and gastronomic tourism, the design seeks not only to attract attention, but also to promote the deseasonalization of tourism and encourage greater movement of visitors throughout the territory.

The space includes a large meeting area of more than 200 square meters, which is key to facilitating professional meetings. In the last edition, more than 800 meetings were held, and this year we expect to exceed that number.

From Intermedio Montajes, we appreciate the opportunity to contribute our experience to materialize a project that combines functionality, design and technology, making this space a unique platform to connect with the world.